The design process began by studying the visual direction of the conference flyer and identifying key elements that communicated the theme of Resilience. My goal was to create a t-shirt design that felt cohesive with the event branding while still remaining a unique and original visual.
Tools: Adobe Illustrator
I selected the butterfly as the central element because it symbolizes transformation, growth, and hope—powerful themes that reflect the message of the conference for young girls. To reinforce the idea of perseverance, I incorporated a flower, representing growth through difficult experiences and the beauty that can emerge from challenges.
Sketches
Design 1
Design 2
Additional design elements, such as subtle sparkle accents and soft line work, were included to create a sense of optimism and light. The purple and gold color palette was intentionally used to stay aligned with the conference branding while also giving the design a vibrant and uplifting feel.
Overall, the purpose of this design is to visually communicate resilience in a way that feels encouraging, empowering, and relatable for the youth audience attending the Dream Girls Conference.
