Swirlie Yogurt Co. – Branding & Visual Identity
A new, playful yogurt brand focused on delivering healthy, delicious, and fun dairy and non-dairy yogurt products for kids, teens, and young adults. Our mission is to inspire joy in everyday snacking while promoting better gut health and self-expression.
logo Sketches
A Palette Full of Flavor
The color palette is designed to be as bold and flavorful as the yogurt itself. Pink captures the sweetness and playful charm of strawberry, while blue reflects the cool, refreshing taste of blueberry. Orange brings a burst of energy and brightness inspired by citrus, and green symbolizes freshness, health, and the crispness of apple. Together, the palette is vibrant, youthful, and instantly eye-catching — perfectly representing both the brand’s fun personality and its real-fruit flavors.
